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Have you ever felt an itch that you were meant for something more?

That everything just felt stagnant, boring?

That when you look at your wardrobe – and your daily life – you feel as suffocated as you do in that turtleneck (you know, the one you bought in multiples for some unknown reason?)

That’s where I come in.

Remember what it felt like when you put together an outfit that made you spin in circles with joy, reveling in the glorious sensation of freedom and self-expression? When was that again?

Perhaps it was sometime before the corporate world decided you were supposed to dress in uncomfortable, ill-fitting drone-like uniforms, or before the perpetual yoga-pant-dom of motherhood. Maybe it before the “practical and convenient” became a repeat-ensemble of all-purpose leggings and baggy sweaters 24/7.

…or, um, like, never?

Yeah, I know that pain. I know it because I’ve been helping women for more than 15 years find their way outta those ruts and into effortless style that is immensely satisfying because it’s truly, uniquely theirs. And I know it because I went through the same pain myself.

So, let me ask you—how many of these feel familiar to you?

  • I don’t remember the last time I felt good about getting ‘dressed’.
  • I want to look and feel good, but I have a whole family to take care of and I don’t have time to think about it.
  • There’s a closet full of stuff and none of it feels or fits right, but I don’t know how to change that.
  • I’m finally at a place in my career where I can express myself! …but I don’t remember how to do that.
  • If I could remember what it feels like to feel attractive, at least that would be something!

Fashion emergencies are not a joke.

There are days when having nothing that feels good to wear makes you want to crawl into a sweatshirt and hide, call in ‘wardrobe malfunction’ to work, or cancel a date and just stay home with the dog (he doesn’t notice anyway).

Every teen movie makes fun of the girl who uses mom and dad’s credit card to cash in on a “fashion emergency”, but there’s a real world version of that, and it ain’t cute. There are days when having nothing to wear that feels good makes you want to curl up and cry, call in sick, or cancel a date.

If you’ve found your way to this page, it’s likely you’re tired: tired of feeling weighed down by a lack of options, tired of not finding clothing or accessories that make you feel amazing, tired of reaching for the old standbys because you’ve resigned yourself to whatever’s in your closet and not in the laundry.

It’s possible that through life’s perplexing, chaotic and sometimes monotonous circumstances, you’ve reached a point where you don’t recognize yourSelf anymore. You know something’s missing. You’re yearning for something. There’s a voice inside that constantly reminds you of a disconnect in your life, but you can’t quite put your finger on the problem.

It’s possible that you’ve found not only this emptiness, but a longing: an itch that desperately needs scratching. A persistent urge to reclaim your identify. A deep and seemingly insatiable longing for more.

More what?

More Fun.

More Time

More Style

More Self-Love

More Joy

More Authenticity

More Playfulness

More Rebelliousness

More Elegance

More Wit

More Life

The precipice can be daunting. I’ve stood on it and looked over the edge myself. I’ve leapt and found myself renewed on the other side filled with joy, light, and vivacious fun again! It can be done.

Honestly, if you know your wardrobe isn’t aligned with your inner-Self, are you really okay with that? Do you really want to go through life faking your own relationship with yourself?

Nope? I didn’t think so.

And that is my purpose: to help women reclaim their inner Selves, define their authentic style, and live a life that’s free, creative and a little more WILD.  

Here’s the thing I need you to understand.

This isn’t some TV show where I blow through your wardrobe and leave nothing behind in your closet. This isn’t being “cut down” to be “built back up” again. I would never leave you naked without a stitch to wear, or throw away everything you’ve ever loved in an attempt to make you “find yourSelf” anew.

That’s not how it works.

I don’t believe that only one body shape or size, or that a sizable wallet are direct paths to style that illuminates you. I’m not going to give you a list of colors marked “DO NOT WEAR” or subscribe you to some style archetype based on your physicality. I won’t tell you to avoid wearing all-black, either. There is no overarching rule book.

This is a place for discovery, fun, experimentation, inspiration, and play. I’ll give you the tools to broaden your style experience, and get as sassy and powerful with your Self-Expression as you want.

It’s time you to get to know yourSelf better, and for us to get better acquainted.




Tamara’s tools have helped me to really understand how I want to BE in the world, and create style strategies that project the inviting person I really am, allowing people to get a glimpse of the REAL me.

Shirley | Doctor, spouse, mom