2020 is giving us the opportunity to get very, very clear. We’re finally asking the hard, uncomfortable questions that the majority of us have been too comfy-cozy and cocooned by to engage in.
Of course, you want to drive sales. After all, Return on Investment is as much a tried-and-true staple to your business as an impeccably cut, silk-jersey LBD is to your wardrobe! But – in a climate where your customers are inundated with dozens of purchasing avenues, and where they’re more marketing savvy than ever before, […]