Journal
2020 is giving us the opportunity to get very, very clear. We’re finally asking the hard, uncomfortable questions that the majority of us have been too comfy-cozy and cocooned by to engage in.
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“It just feels WEIRD” That’s the theme of the majority of conversations I’ve been having with my copywriting clients lately. It feels weird to talk business, to market, to sell right now. I get it. Nothing feels certain right now and no-one wants to say the wrong thing, or appear opportunistic or crude. Many of […]
Of course, you want to drive sales. After all, Return on Investment is as much a tried-and-true staple to your business as an impeccably cut, silk-jersey LBD is to your wardrobe! But – in a climate where your customers are inundated with dozens of purchasing avenues, and where they’re more marketing savvy than ever before, […]
