Journal
2020 is giving us the opportunity to get very, very clear. We’re finally asking the hard, uncomfortable questions that the majority of us have been too comfy-cozy and cocooned by to engage in.
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2020 is giving us the opportunity to get very, very clear. We’re finally asking the hard, uncomfortable questions that the majority of us have been too comfy-cozy and cocooned by to engage in.
As I write this, we’re about 1,000 weeks into quarantine / shelter-in-place / covid-times and we are well aware that proper hand hygiene is critical for stopping the spread of the covid-19 virus. The pain of having constantly dry, rough, scaly hand-skin has set in. Suddenly, it’s not just cleanliness that matters, it’s also keeping our hands comfortable, too.
Hello Darlings! The past few weeks have been especially topsy-turvy, with a lot of abrupt adjustments being made to every aspect of our lives, bringing all aspects of our lives home – literally. During the first couple of weeks, just making that adjustment was enough! Getting dressed “for work” was a layer of complexity that […]
When Elle Bulger, of Pinch Social and board member of Fashion Group International, Toronto, asked if I’d chat with the FGI family about personal branding and image in the time of Covid-19, I don’t even know if I let her finish the question! OF COURSE! I’d be thrilled to! It goes without saying (but I […]
“It just feels WEIRD” That’s the theme of the majority of conversations I’ve been having with my copywriting clients lately. It feels weird to talk business, to market, to sell right now. I get it. Nothing feels certain right now and no-one wants to say the wrong thing, or appear opportunistic or crude. Many of […]
In my years of digital entrepreneurism, I’ve seen a lot of variations of home offices. Co-working spaces, cafes, guest rooms, and dining tables – there are a lot of places you can work from. That’s the beauty of location independence, after all! But – “hopping on a video call” with colleagues, the media, or your […]
Every year around this time I wait. It’s not about the holidays, it’s not about the new year, it’s not about the snow – oh lawdy it’s not about the snow. It’s because I’m anticipating a particular announcement. One that sets a certain tone for the coming year. The release of Pantone’s Colour of the […]
Of course, you want to drive sales. After all, Return on Investment is as much a tried-and-true staple to your business as an impeccably cut, silk-jersey LBD is to your wardrobe! But – in a climate where your customers are inundated with dozens of purchasing avenues, and where they’re more marketing savvy than ever before, […]
